A cheeky appearance at the silent toilet for the VBZ
Ruf Lanz has launched a campaign for VBZ targeting the restroom.
With its streetcars and trolleybuses, VBZ brings 720,000 people to their destination every day with environmentally friendly electric energy. This means no exhaust fumes and no stench. To make the young, outgoing public aware of this, VBZ and its creative agency Ruf Lanz chose an unusual approach: text posters with a tongue-in-cheek double meaning in the toilets of hip clubs and restaurants in Zurich. In other words, where you can catch the young public in a quiet minute despite today's sensory overload.
Responsible at VBZ: Silvia Behofsits (Head of Corporate Communications), Sherin Varghese (Junior Project Manager Corporate Communications). Responsible at Ruf Lanz: Markus Ruf, Danielle Lanz (CD), Mario Moosbrugger (AD), Markus Ruf (text), Armin Arnold (DTP), Miro Poffa (consulting).
