Airport agency makes biker feel denim

The agency at the airport realizes the new campaign for Rokker jeans. At first glance, they look like any other pair of jeans: stylish and comfortable, according to the agency. On closer inspection, however, it becomes clear that the fabric is made of high-tech material on the inside and therefore offers motorcyclists much greater protection than leather pants. The agency let the bikers experience for themselves just how painful abrasions can be. In selected biker pubs, it placed printed placemats and napkins made of sandpaper with references to the Rokkersite.
In addition to napkins and placemats made of sandpaper, bars and counters covered with sandpaper were also used for this campaign.
Responsible at The Rokker Company, Rebstein: Michael Kuratli (owner) and Kai Glatt (owner). Responsible at Agentur am Flughafen AG, Altenrein: René Eugstair (CD), Dominique Rutishauser (AD), Benita Sutter (graphics), Miriam Egli (consulting).