The Christ Child brings AirPods, hairdryers and Lego kits
The search behavior of Digitec and Galaxus customers is a good indication of what will be under the Swiss Christmas trees this year: The most popular items are AirPods and iPhones from Apple, hairdryers from Dyson, headphones from Bose, and building sets from Lego.
Apple's wireless headphones are in first place in the search queries on both Digitec and Galaxus. This is not surprising, since Apple launched the second generation of headphones just in time for the Christmas season.
Apple's iPhones are in second place at Digitec. The iPhone 11 and XR models are very popular. In second place at the online department store Galaxus comes the Dyson brand: Their Supersonic hairdryer and Airwrap hair styler are particularly likely to be Christmas gifts this year.
The Bose brand takes third place at Digitec, and it is the Lego brand at Galaxus. As with Apple, Bose's headphones are particularly popular, namely the 700 and QuietComfort 35 II models. Meanwhile, many children and the young at heart are looking forward to building sets from Lego. In vogue this year are a model of an Aston Martin DB5 and a large roller coaster.
Top product search terms at Galaxus from November 2 to and including December 2, 2019
- AirPods
- Dyson
- Lego
- iPhone
- Sonos
- Bose
- iPad
- Pampers
- Nintendo
- KitchenAid
Digitec's top product search terms from November 2 to and including December 2, 2019
- AirPods
- iPhone
- Bose
- Sonos
- iPad
- dji
- Nintendo
- SSD
- Samsung
- Surface
