Bumblebee Hanna can fly because she believes in herself
Need some motivation? This Christmas season, Erste Group Bank and Jung von Matt/Donau are launching an animated film starring Hanna the bumblebee, who learns to fly despite the bumblebee paradox.
Hanna's story takes place in a world inhabited only by bumblebees. At school, everyone is taught that bumblebees can't fly. Bumblebee Hanna, however, is not satisfied with this and tries in various ways, with the active support of Max. Time passes, the seasons slide by, and Hanna slowly loses hope. At Christmas, Max shows her with a gift that she should not give up. As a result, the two finally take to the skies.
The spot is meant to convey a message of love and show that anything is possible as long as you believe in yourself. And if bumblebees can fly, then Erste Group Bank customers can also achieve what they set out to do.
The CGI film will be broadcast in eleven countries where Erste Group is represented, on Facebook. Twitter and YouTube. The song "Another Way" by the Tender Trees can be streamed on the music platforms.
Customer: Erste Group Bank. Agency: Jung von Matt/Donau. Production: Passion Animation Studios London; Kyra & Constantin (director). Postproduction: Unit Creative Studio & Sound Design London. Music & Sound: Mcasso Music London.
