Studio54 implements "Decisions" exit campaign
Studio54 and Tonstudio Z implemented an advertising and radio campaign for the Exit association with the message that every person must make the most difficult life decision for themselves.
The Exit association was founded in 1982 and has been committed to the right of self-determination in life and death for 37 years. As a non-profit organization with over 125,000 members, Exit relies to a large extent on donations and legacies.
The association is committed to ethical principles and legal guidelines. Advertisements in Swiss daily newspapers and radio spots dramatize the countless decisions that people make in the course of their lives. Forward-looking, surprising, emotional or sometimes quite pragmatic. Decisions that also affect family members. Ads and radio spots ask why this should not be the case in the end.
Responsible at Exit: Jürg Wiler. Responsible at Studio54: Michael Schönhaus. Radio spot: Recording studio Z. Speaker: Sky Du Mont.
