Use energy: Friendly Greetings implements B2B campaign for Energie 360°
Freundliche Grüsse was commissioned by Energie 360° to create a campaign promoting its solutions business in the B2B and digital sectors.
The agency from Zurich has developed a visual language for Energie 360°'s solutions business, which is intended to communicate the available services in a fresh way: Smart Worlds.
Based on the motto "Energy is everywhere. Let's use it.", three worlds - one for each target group - were developed. These do not require any external energy supply. The heart of each key visual is an impossible cycle of energy inspired by M.C. Escher. The cycle is intended to reflect the fact that Energie 360°, with its energy solutions, can make even the seemingly impossible possible. The details include various parts of Energie 360°'s offering that are of interest to the target group. Their needs are also taken up in the headlines.
The campaign has been running in three phases since the end of September, with advertisements in trade magazines, landing pages, LinkedIn and trade fairs. In addition, a mailing is also being used, on which the communicative bracket is taken up: Parts of the mailing are printed with UV-sensitive varnish, which makes the message visible only with sunlight.
Responsible at Energie 360: Tom Blum (Project Manager Digital Communication); Daniela Mininni (Head of Communication); Marcel Brülisauer (Product Manager Solutions). Responsible at Friendly regards: Pascal Deville, Samuel Textor, Manuela Brunner (overall responsibility); David Voges, David Elmiger (text/concept); Alain Aebersold, Norihito Iida (art direction); Mara Schwegler (graphics); Sebastian Blomgren (consulting). Tobias Stierli, Flaeck (CGI).
