Mafo Concept takes over Publitest
Following its foundation in summer 2008, the Zurich-based market research company Mafo Concept is already on course for expansion and is taking over the Publitest brand. The previous owner, the Wirz Group, has decided to separate from its market research subsidiary.
Following its foundation in summer 2008, the Zurich-based market research company Mafo Concept is already on course for expansion and is taking over the Publitest brand. The previous owner, the Wirz Group, has decided to separate from its market research subsidiary, according to a press release. The Publitest brand, which has been in existence since 1962, will remain and complement Mafo Concept's portfolio of services.
For Rolf Hintermann, Partner at Mafo Concept, this acquisition closes a circle, as the statement continues. As Managing Director and co-owner, he was involved with Publitest for 30 years. His partners and Co-Managing Directors Sonja Wedekind and Vanessa Pejchar, who have equal rights at Mafo Concept, also have a Publitest past. Both market research specialists were under contract as project managers at Publitest before becoming self-employed.
For Rolf Hintermann, Partner at Mafo Concept, this acquisition closes a circle, as the statement continues. As Managing Director and co-owner, he was involved with Publitest for 30 years. His partners and Co-Managing Directors Sonja Wedekind and Vanessa Pejchar, who have equal rights at Mafo Concept, also have a Publitest past. Both market research specialists were under contract as project managers at Publitest before becoming self-employed.
Rolf Hintermann, Vanessa Pejchar and Sonja Wedekind (from left).
