Break a leg in Canadian
Just cross the street and think it's safe? An interactive digital billboard gave passersby in Québec a stern talking-to.
Pedestrian crossing? Not a chance. Québec has the problem that pedestrians simply cross the street anywhere. In the belief that nothing will happen anyway. But it does. Because when bone meets sheet metal, the loser is already determined. An unequal battle that could not have been visualized more impressively, as the Canadian agency Lg2 has done with an interactive DOOH installation. Unexpected often comes - and in some cases it is already too late.
