"Made Visible" by Farner and TCS celebrates catwalk premiere
TCS and Farner go to the fashion shows of Mode Suisse and Défilé Head with the successful road safety campaign "Made Visible" and their first own fashion collection.
For Edition 16 of Mode Suisse and Défilé Head 2019, the Farner agency launched a "Made Visible Capsule Collection" on behalf of TCS and in collaboration with the designer collective Archives. The collection attracted the attention of the media, influencers and around 3,500 visitors with ten looks that show how to dress stylishly, visibly and therefore more safely.
Parts of the female and male wardrobe were reinterpreted for the collection. Swiss models, including Nadine Strittmatter, presented the looks on the catwalk. The partnership with On Running as well as various influencer collaborations and targeted PR work carried the staging on the catwalk to the relevant media and communities.
"Made Visible" is a lifestyle label designed by Farner and TCS for greater visibility in road traffic. The campaign breaks new ground in prevention and declares reflective products a trend through cooperation with retailers, the textile industry, sports, leisure and fashion labels, and design universities.
Responsible at TCS: Helmut Gierer (Campaign Manager); Barbara Sutter (Campaign Manager); Christophe Nydegger (Head of Road Safety). Responsible at Farner: Irena Grunder (Mandate Management); Philipp Skrabal (Creative Management); Michel Grunder (Strategy).
