Farner stages Al Mulinetto in an artistic campaign
With creatures from mythology, Farner turns the rare drops of the Ticino winery into a myth itself in the new campaign for Al Mulinetto.
Also this year Al Mulinetto shows itself with an artistic appearance. The small winery from the south of Switzerland is known for its artistically staged performances. The dramatization of the always limited edition of Merlot, Grappa and Nocino was implemented with creatures from mythology. Thus, the Merlot is as rare as the opportunity to meet a dragon. Or the Nocino, with its 450 bottles, is as rare as the opportunity to run into a sea monster.
The illustrations are by illustrator Silvan Steenbrink of Art Box Amsterdam. The three subjects will be used as posters and in trade magazines.
Responsible at Al Mulinetto: Fabio Zanini (Oenology); Claudia Siegfried (Communication). Responsible at FarnerMarkus Gut (overall responsibility); Fabian Bertschinger (creative direction); Rebecca Gerritsen (desktop). Responsible at Artbox Amsterdam: Silvan Steenbrink (illustration).
