Agency check: cR advertising agency
Agency dog? Maternity leave? Overtime? Working from home? In our «Agency Check» section, we put Swiss agencies through their paces. This time, we’re focusing on cR Advertising Agency.
- Address: St. Jakobs-Strasse 185, 4052 Basel
- Date of foundation: 1968
- Founders: Jürg Schaub, Horst Kepka
- Current agency heads: : Peter Frey, Jan Tanner, Gabriel Heuberger, Thomas Fux, Monika Wüthrich, Daniel Bürgi
- Number of employees: 17
- Current clients: Henkel, Cornercard, BFU, BLT, Seco - Berufsbildungsplus, Zoo Basel
- Crbasel.ch
Which campaign from the past twelve months are you particularly proud of?
Berufsbildungplus.ch for the State Secretariat for Education, Research and Innovation SERI. The catchy and versatile guiding principle "Learn ..., become ..." shows the endless possibilities offered by the permeability of the Swiss education system and vocational education as a springboard for a successful career.
The most important campaign in agency history to date - and why?
"Stop Aids" for the Federal Office of Public Health: a literally vital awareness and prevention campaign that caused a worldwide sensation, met with the highest level of acceptance and attention from the general public, and won international awards.
The most offbeat place your creatives retreat to be creative?
Little fancy, but all the more exciting: in the office with the door closed.
What do you do when you have thought blocks?
Overcome the despair and back to start.
What is your agency philosophy?
Talk less, say more.
Selfie with part of the team from creation and consulting.
Why should talented people definitely come to work for you?
Because the mix of old hands and young talent offers the best prospects.
How long do employees stay with you on average?
Ten years plus.
How old is your youngest employee, and how old is your oldest?
21 and 58 years.
Impressive: The entrance area at cR Werbeagentur.
How high are the wages you pay compared to the industry average?
Above average in Basel, average nationally.
What is the ratio between the best and the worst paid employee?
We have a ratio of 1:3.
Pay transparency: Do employees know among themselves who earns how much?
No.
How much overtime do you work on average per week?
We work efficiently.
With which benefits do you compensate your employees for said overtime?
Additional vacation days.
How long do you get maternity leave and how long paternity leave?
By law, with tolerance.
Is home office allowed - and if so, how often?
Yes, depending on the task.
In the studio of the Basel agency.
What is the current quota of women?
Seven female employees currently correspond to a ratio of 41 percent.
Do you employ interns?
Yes, we have very good experiences with interns - both in creation and in consulting.
Do you have an agency dog or other mascot?
Every now and then one barks on the second floor.
Where do you drink your after-work beer?
Often at networking events, occasionally at the Blauer Kater, our agency pub in the basement.
Campaign by cR Werbeagentur for Zoo Basel.
The agency check with cR Werbeagentur is available in the Advertising week 10/2019 to read.
