Viacom launches personalized music video channel MyMTV Music in Switzerland
Viacom International Media Networks has announced the launch of MyMTV Music in Switzerland. The personalized music channel will go live on Wednesday in Switzerland for Swisscom TV customers—marking its debut in the German-speaking world—following its launch in France, Spain, and Denmark.
MyMTV Music is a personalized, linear music channel that users curate themselves with the help of the MTV library. Based on the findings of MTV's "Knowing Youth" study, in which nearly 80 percent of 13-32 year olds said their tastes do not fall into a specific music genre, MyMTV Music's personalization is determined by mood and context selection rather than a focus on a specific music genre. Users can create different channels based on genre, mood and year.
"Music is at the heart of the MTV brand," says Giovanni Zamai, Brand Director Youth & Music at Viacom International Media Networks. "On linear television, music content makes up more than 80 percent of our daily programming. We are constantly looking for new ways to connect fans with the music and artists they love. With MyMTV Music, we are giving viewers the opportunity to enjoy an extensive range of music videos and unique live content in a completely personalized way."
