NZZ launches weekly newsletter "NZZ Asia

With the newsletter "NZZ Asia", the NZZ the rapidly growing economic and political importance of the region. The 20 economically most important countries in Asia are home to four billion people. They generate a third of the world's economic output.

The growth markets in the Far East are rapidly gaining in importance for the Swiss economy. Switzerland's exports to Asia, for example, have risen by 15 percent within a decade and amount to 40 billion Swiss francs annually. "We see considerable market potential for 'NZZ Asia' because there are hardly any journalistically prepared, well-founded economic and political analyses on Asia in the German-speaking world. The existing offerings are interest-driven and academic or technical in nature," says Matthias Kamp, project manager for "NZZ Asia" in Zurich. "With the new newsletter, we are closing a gap in the information offered on the world's most important growth region."

Peter A. Fischer, Head of the Business Editorial Department of the NZZ: "'NZZ Asia' is the independent, analytical-constructive companion on the way to and in Asia for executives, entrepreneurs, public officials and investors who are or want to be active in Asia and for all who want to understand Asia in depth." 

The content for "NZZ Asia" is researched and written exclusively for the newsletter. The first part of the newsletter is the news section with short reports plus a classification of the most important events of the week. This is followed by an infographic and the weekly focus with in-depth analysis on an economic, financial, technological or political topic. A commentary or a guest article as well as a short interview or a short portrait, dates and book tips round off the offer. For the coming year, an expansion of the offering to include a weekly podcast and in-depth events on Asia is planned.

The newsletter is available for registered users of the NZZ free of charge.