Increasing use of video and TV content on all channels
The consumption of video and TV content continues to rise across all distribution channels. This is according to a report by the media research firm Nielsen.
In the US, consumption of traditional television, online videos and mobile TV continued to increase in the fourth quarter of the previous year. This is according to a recent report by media research company Nielsen. Both the number of users and the time spent consuming video content increased compared to the third quarter of 2008. Mobile TV achieved the fastest growth. However, time-shifted television, i.e. programs recorded with a digital video recorder, also grew rapidly and significantly.
According to the Nielsen report, online video consumption is constantly catching up with traditional television. In terms of both user numbers and usage time in the USA, the sector recently grew twice as fast as the TV sector. In addition, the 18 to 24 age group spent almost as much time watching online videos as watching recorded TV content for the first time.
According to the Nielsen report, online video consumption is constantly catching up with traditional television. In terms of both user numbers and usage time in the USA, the sector recently grew twice as fast as the TV sector. In addition, the 18 to 24 age group spent almost as much time watching online videos as watching recorded TV content for the first time.
