Marco Mascis is the new Head of Sales & Marketing at Subaru Switzerland
On Monday, Marco Mascis began his new role as Head of Sales & Marketing at Subaru Switzerland in Safenwil. He is taking over marketing duties from Werner Bärtschi.
Werner Bärtschi is taking his well-deserved retirement after 38 years with Emil Frey. In addition, Marco Mascis will take over sales from Dominik Hurter, who is also retiring, at the end of April 2020. Marco Mascis is familiar with the automotive industry from his previous activities and most recently worked in the watch industry.
Werner Bärtschi joined what was then Streag as advertising manager on Monday, January 4, 1982. In this function, he had one of the most interesting jobs in the Swiss automotive industry at the time, as an "advertiser" for twelve brands from three continents. From Japan: Subaru, from the USA: Chrysler, Plymouth and Dodge, and from England: Jaguar, Daimler, Austin, Morris, Mini, MG, Triumph and Land Rover. When Subaru Switzerland emerged from the importer Streag in 1999, he focused exclusively on the appearance of the 4×4 pioneer for the last 20 years as Director of Marketing Communications.
