Go Slow promotes Valiant's eastward expansion
Valiant will open its first two branches in Eastern Switzerland—in St. Gallen and Wil—in November. The Bern-based agency Go Slow has effectively prepared the people of Eastern Switzerland for the arrival of the «Purple Bank.».
"Green is the hope. Purple is the bank": With messages like these, Go Slow effectively introduced Valiant to the people of eastern Switzerland. The color doctrine àla Valiantwas spread via posters, advertisements, train station screens, online banners and measures in the FC St. Gallen stadium. Purple is the bratwurst paperFor the invitation to the open day in St. Gallen, go slow created an insert in the St. Galler Tagblatt - equipped with a bratwurst paper as a voucher for a free sausage. The people of Wiler were invited to visit the open day with a mailbox flap mailing.From November 4 in St. Gallen, from 18 in WilThe Valiant branch in St. Gallen opened its doors on November 4, 2019, in Wil the opening followed on November 18. There, customers will receive personal advice on financing, investments and pension solutions combined with innovative banking services.
