A Brand Refresh for the 20th Anniversary of Ricardo
To date, over 78 million items have been sold on the Swiss online marketplace, and the former national pioneer in online retail remains one of Switzerland’s most popular shopping platforms even after 20 years. To mark its anniversary, Ricardo is unveiling a fresh new look.
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Ricardo presented a brand refresh for its 20th anniversary on November 18, 2019, and with it a new, rejuvenated and reduced appearance. The new design embodies Ricardo's positioning as a simple,trustworthy and modern online marketplace and the various moments ofjoy that trigger the special buying and selling experience on Ricardo.
The powerful orange in the logo was retained to express the continuity of the established Swiss industry leader in the second-hand market. Ricardo's new "R" can be used on its own as a figurative mark.
It is then accompanied by the i-dot, which becomes a Circle. The Circles are intended to symbolize the rapidly growing trend of the Circular Economy as well as the dusted-off and increasingly modern image of the Second-Hand trade.
Responsible at Ricardo: Francesco Vass (CEO), Priska Cavelti(CMO), Christine Moch (Project Lead), Gemma Cardus (Design). Responsible at Bluish: KarinSchnelli (owner). Responsible at Riccopachera.ch: Ricco Pachera (owner).
