Jung von Matt/Limmat: When the juicer advertises itself at the same time
Novis is launching its first B2C campaign in Switzerland in collaboration with Jung von Matt/Limmat. The brand’s VitaJuicer takes matters into its own hands and addresses customers’ preconceptions directly.
"Never say never," says the VitaJuicer from Novis, thereby immediately anticipating a widespread prejudice about juicing: it takes a long time, is a laborious affair, and therefore not an option for many. In the campaign developed by Jung von Matt/Limmat, the product and the customer take center stage and talk directly to each other about the prejudices and advantages of juicing.
Many colors, many functions
The campaign includes short commercials that are intended to whet the appetite for quick and uncomplicated juicing with the VitaJuicer and are played out online. The campaign is accompanied by digital and print advertising media as well as out-of-home measures. The other advertising materials showcase the products and their diverse colors.
The focus is on the advantages of the juicer: efficiency, easy cleaning, design, a wide range of functions and, of course, many delicious juices, smoothies, dips and more as a result. He also presents these right away in a direct exchange with customers, addressing and debunking any prejudices.
Microsite in bright colors
Jung von Matt/Limmat has also developed a new Microsite which appears in the bright colors of the products and continues the campaign from print and OOH.
The site is supplemented with recipes that can be divided into different subcategories according to need.
Responsible at NovisWolfgang Steiner (CEO Novissa Switzerland); Patrick Gut (Product Development); Muriel Ganière Bernard (International Marketing Coordinator). Responsible at Jung von Matt/Limmat: Sören Schröder, Martin Winther (Creative Direction); Anouk Karrer (Text); Ian Musgrove (Graphics); Andy Schärer, Valeria Vuckovic (Project Management); Stephan Schmid (Experience Development); Christian Koop (Digital Production Diretor); Cyrill Hauser (Chief Client Officer); Dennis Lück (Chief Creative Officer). Responsible at Jung von Matt/play: Constantine Wrage (Agency Production); Matthias Fasnacht (Managing Director). Responsible at Marken Film Schweiz: Niels La Croix (Director); Uli Scheper (Executive Producer); GoodSounds/Postoffice Amsterdam (Music); David Fabra (Editing); Jür-gen Kupka, Unsere Farben (Grading).
