Inside-it.ch and Medinside.ch under the same roof in future
The three online media Inside-it.ch, Inside-channels.ch and Medinside.ch are joining forces. The Winterthur-based web company Deep Impact acquired 100 percent of the shares in Huron, which has published Inside-it.ch for 15 years, at the beginning of January 2020. Medinside is a venture of Deep Impact via Winsider.
Christian Fehrlin, VRP Deep Impact and Winsider, and Christoph Hugenschmidt, Managing Director and Partner Huron (from left to right)
Inside-it.ch was launched in 2004 by Hans Jörg Maron and Christoph Hugenschmidt, Medinside in 2015. The three media and associated products, such as the Inside Channels forum and the video format, are now being rapidly developed further. All employees and the two founders of Huron will remain on board and the editorial team will be expanded. The publishing house will remain at its current location in Zurich. Christoph Hugenschmidt will hand over operational management of the publishing house to Joël Herde, who is already operational director of Winsider, at the beginning of January 2020.
With the sale of their publishing house, the two company founders are securing the future of their media. As part of a larger publishing house that belongs to a digitization house, the online media can now be developed more quickly and respond to new reader needs and advertising market demands. Work on a redesign and the development of new Inside-it.ch products is already in full swing.
