Proud Mary takes the wheel for AMAG Retail

Proud Mary is realizing and designing the new campaign for AMAG Retail, which will soon be on display. The agency's strategy is aimed at female customers: almost one in three car purchases today is made by a woman, and around 70 to 80 percent of all automotive purchasing decisions are influenced by women. For this reason, the agency specializing in female target groups was chosen.
AMAG Retail sells cars from well-known manufacturers such as Audi, Porsche, Seat, Skoda and VW.