The new Migros Christmas campaign from Wirz: Helfen macht Freu(n)de
Not Finn, but Mimi. Through an animal-themed surprise, Migros conveys a message of Christmas charity in this year’s campaign. Wirz is once again responsible for the execution.
What belongs to a Christmas tree? Balls, candles, some tinsel - but an owl chick is rather unusual. But that's exactly what happens in the home of a family in this year's Migros Christmas commercial - a little owl hides in the tree as a stowaway. Just one look into the eyes of the still flightless owl and the daughter knows that she has to help him.
Together against loneliness
"Being there for each other" is the message of the Migros Christmas campaign again this year. Even in wealthy Switzerland, more than one million people are affected by or threatened by poverty.
Financial hardship often leads to social isolation. The needy are excluded from society. This is particularly stressful at Christmas time. The story of the girl and the little owl Mimi is meant to remind us that beautiful things happen when people help each other.
Show heart, buy heart
With the campaign launch on November 8, Mimi will serve as a reminder throughout the Advent season to think of those in need in Switzerland and to give them a gift of help. The film with the animated owl was supplemented with bumper ads pointing to various other campaigns.
The heart of the campaign remains the donation chocolates, the proceeds of which go entirely to the aid organizations Caritas, HEKS, Pro Juventute, Pro Senectute and Winterhilfe. For every heart purchased, Migros donates an additional 1 franc.
Responsible at the Federation of Migros CooperativesMichel Noverraz, Céline Jagisch (Campaigning); Thomas Burri, Beatrice Lütjens (Digital Campaigning & Promotions); Christian Keller (Media); Isabelle Britschgi, Natalia Durrer, Jürg Burkhardt, Sabrina Wynistorf, Iris Kramer (Sales Promotions). Responsible at Wirz: Livio Dainese, Fernando Perez, Dominique Magnusson, Chantal Heimo, Florian Siegrist, Mark Stahel, Zara Velchev, Elena Gabriel, Lia Bellini, Evelyn Schellenberg (Creation); Erasmo Palomba (Agency Producing); Ella Papadakis, Janine Studer, Patrik Muntwyler, Marina Kaut, Pascal Taboas (Consulting); Giovanni Bucca, Andrea Bosshard, Anina Eugster, Ruedi Boller, Thomas Peller, Désirée Guzzo, Adina Nehrkorn, Ramona Trebucchi, Corinne Räber, Rino Frei, Oliver Fäs (Media Realization); Angelo Mabellini, Nathalie Reichmuth (XLAB). Film production: Martin Werner (Director); Sebastian Blenkov (Cinematographer); Sonja Brand (Executive Producer); Claudia Brand (Postproduction Supervisor); BaconX (Colour & VFX); Jonas Struck (Music).
