Yves Rückert new Head of Brand Management and Marketing Communication at Edelweiss
Effective December 9, 2019, Yves Rückert will be responsible for branding and market communications at Edelweiss. He succeeds Marco Brütsch, who is moving to Hotelplan as head of marketing.
Rückert will continue to build awareness of the Edelweiss brand in Switzerland and strategically relevant markets and lead Edelweiss marketing and sponsorship efforts.
He is 36 years old, comes from Zurich and has completed various training courses in marketing and communications. He currently works as Senior Project Manager and Team Leader at Jeff Zurich and previously held various consulting positions at Wirz Communications and Rod Kommunikation.
