Content and form has reframed the opticians association Dynoptic
The Zurich-based agency Inhalt und Form creates abstract print subjects and commercials for the association of leading Swiss opticians.
The association of leading Swiss opticians, Dynoptic, is teaming up with content and form and presenting itself nationally for the first time in winter 2019 with a cross-media campaign. In addition to a print subject, the agency has also produced seven short spots for the eye professionals, which provide an entertaining backdrop to the sports programs "Sportaktuell," "Au coeur du Sport" and "Domenica Sprint. This allows Dynoptic to present itself as the new presenting sponsor of these broadcasts, symbolically using the logo in a thematically adapted context.
The films are accompanied by a banner campaign and various social media posts. Dynoptic's new presence is also being implemented for all its partners and will soon visually strengthen the opticians' association with POS plates, window stickers and other advertising materials at over 100 locations.
Responsible at Dynoptic: Martin Schütz (CEO). Responsible for content and form: Dominik Stibal (CEO), Karin Estermann (Executive Creative Director), Marcus Josty (Creative Director) David Hugentobler (Creative Director), Mato Bilic (Animation), Gianin Walter (Graphics), Yannick Lippuner (Text), Eveline Mathis (Consulting), Manuela Marty (Project Management).
