Wet becomes Nevo: Four promotes Feller product relaunch
The Feller Nass product has been revised in terms of design and new functions and is now called Feller Nevo. Four is responsible for communicating the relaunch.
The communication is primarily aimed at the B2B target group of electrical planners, installers and architects. A campaign was designed based on the "uncompromising" approach.
Advertisements were developed that appear in leading trade publications such as Haustech, ET Elektrotechnik and Phase 5. Four also created digital banners, newsletters and flyers. In addition, Feller Nevo is presented to the target group in detail in a 76-page system documentation.
Responsible at FellerCello Duff (Marketing Communications Director Buildings Schneider Electric Switzerland and Feller); Denise Erni (Field Marketing Manager); Cornelia Högger (Platform Manager Design). Responsible at Four: Christian Hansen (Strategy/Consulting); Daniel Gerber (Consulting); Björn Brinkmann (CD Text/Concept); Philipp Sträuli (CD Art); Michelle Müntener (Graphics); Beni Fischer (DTP). Visualizations: DesignRaum.
