Megura realizes "#ZeitsprungIndustrie" for Industriewelt Aargau
The «#ZeitsprungIndustrie» campaign aims to strengthen Aargau’s image as an industrial canton. The Baden-based agency Megura developed the branding and design for the campaign.
This September, the Industriewelt Aargau association officially launched the "#ZeitsprungIndustrie" theme year. More than 100 events organized by partners such as ABB Technikerschule, Stadtmuseum Aarau and SBB Historic are intended to provide a platform for regional industrial history and current visions of the future.
The branding of the campaign was also very much in line with the development: In the dynamic corporate design, Megura reflects the ongoing upswing of industry and business. Metallic colors are intended to evoke raw materials from manufactories and promote recognition on any medium.
The new corporate design of "#ZeitsprungIndustrie" can be applied to various means of communication and by a wide variety of users. Thus, the 40 sponsors from industry, education, culture and tourism use the current appearance independently on posters, websites, flyers and social media.
In the process, the design of "#ZeitsprungIndustrie" also had to match all the time shots of the past years. And it will continue to do so in the future: an expansion of the campaign to other Swiss regions is conceivable.
Responsible at Industriewelt Aargau: Ann-Marie Arioli (Managing Director); Dr. phil. Marc Philip Seidel (Executive Board); Dr. phil. Rudolf Velhagen (Executive Board). Responsible at Megura: Fabrice Widmer (project management, concept, design); Vanessa Funk (graphics); Fabian Bosshard (graphics); Christian Studer (web development).
