Unikat wins VBG Verkehrsbetriebe Glattal as new customer
The agency Unikat from Küsnacht has won the pitch for the mandate of VBG Verkehrsbetriebe Glattal.
This summer, VBG invited tenders for a new brand campaign. Unikat came out on top with a concept that, according to marketing manager Tino Kunz, is "very catchy and consistent".
VBG is responsible for local public transport in the Glattal, Furttal and Effretikon/Volketswil area on behalf of the Zurich Transport Association (ZVV). It operates 2 Glattalbahn and 52 bus routes and transports over 37 million passengers a year. The first works will be on display in January 2020.
