Goat vs. Gooat: Subaru celebrates the best of all time
Mountain Goat Meets SUV: Subaru Celebrates Both Animal and Machine in Canada.
Subaru claims to have developed nothing less than the "Greatest Outback of all Times" (G.O.O.A.T.) with the latest addition to the model line launched in 1996. The Outback was an off-road variant of the Subaru Legacy in the early years and became a stand-alone model in 1999.
To promote the latest version of the Outback, which will be launched next year in Canada, the Zulu Alpha Kilo agency has resorted to the off-road queen par excellence: the mountain goat. And plays on the fact that Goat not only means "goat" in English, but is also the abbreviation of "Greatest Of All Time". Like Roger Federer, only with two horns and four hooves.
The campaign teaser already offers an extra portion of mountain goat.
Mountain goat heart, what more do you want? The main spot shows the animal in its fullest glory. And print comes to the fore with a subject that highlights the advantages of both models - fur and wheels. The Canadian winter can come!
