The ticket counter for on the move
SBB is using cross-media to promote its new mobile ticket store. The campaign was developed by the cross-media agency Maxomedia.
Maxomedia has launched a national cross-media campaign for SBB around the new SBB Mobile Ticket Shop. The service makes it possible to book tickets directly via cell phone while on the move. The campaign slogan "SBB MobileTicket Shop - your ticket counter on the move" sums up this option. The campaign's key visual, an SBB ticket counter employee in a cell phone display, also makes it clear that SBB customers always have their personal ticket counter with them.
Not just cardboard
Maxomedia created rail posters, advertisements, a newsletter, website content and online teasers for the campaign. At railroad stations, oversized cardboard counter panels, which turn the ticket counter into a cell phone and the counter employee into a display image, draw attention to the possibility of booking tickets via cell phone. The new service is also being advertised with editorial articles in commuter newspapers and with a promotion.
Maxomedia, which specializes in cross-media communication, has already handled previous communication measures for SBB Mobile World. Maxomedia realized the current campaign in collaboration with Mediabox, Ambient Partner, Spool and Outbox.
Anne-Friederike Wilhelm
Not just cardboard
Maxomedia created rail posters, advertisements, a newsletter, website content and online teasers for the campaign. At railroad stations, oversized cardboard counter panels, which turn the ticket counter into a cell phone and the counter employee into a display image, draw attention to the possibility of booking tickets via cell phone. The new service is also being advertised with editorial articles in commuter newspapers and with a promotion.
Maxomedia, which specializes in cross-media communication, has already handled previous communication measures for SBB Mobile World. Maxomedia realized the current campaign in collaboration with Mediabox, Ambient Partner, Spool and Outbox.
Anne-Friederike Wilhelm
The switch as a cell phone - the cell phone as a switch.
Advertisement with key visual: The friendly ticket counter employee fulfills every ticket request.
Sandwich men advertise the service.
