Dangers lurk everywhere
Saatchi & Saatchi has developed a new communication tool for the BfU.
The seat belt campaign "A belt for life" is a joint initiative of the Swiss Council for Accident Prevention, the TCS and the Road Safety Council. Over the past three years, the campaign has brought about a measurable change in behavior and led to a continuous increase in seat belt use. However, the figures still fall short of the targets. On short journeys in particular, only 69 percent of drivers in French-speaking Switzerland and only 62 percent in Italian-speaking Switzerland wear their seat belts. The topicality of the "A belt for life" campaign therefore remains unbroken.
The agency Saatchi & Saatchi has now developed a new advertising series that includes radio spots and advertisements, sponsorship of traffic radio and the broadcasting of the TV film "Milk".
Another original campaign with the support of the Swiss Association of Master Bakers and Confectioners now aims to make even more people aware of how important it is to wear a seatbelt even on short journeys. Since mid-February, almost 1.2 million bags of bread rolls have been distributed free of charge across the country.
distributed to bakers in French-speaking and Italian-speaking Switzerland. They are printed in the respective language with the words "Who do you want - your bread or you?" or "How would you like your croissant - with your coffee or in hospital?"
The aim of the campaign is to raise awareness of the fact that seat belts can save lives, even on short everyday journeys such as the trip to the bakery.
Other events complement the project. On March 5 at the Flon site in Lausanne, for example, the public will be able to take a seat in various crash test simulators to see for themselves the necessity of wearing a seat belt. (pan)
The agency Saatchi & Saatchi has now developed a new advertising series that includes radio spots and advertisements, sponsorship of traffic radio and the broadcasting of the TV film "Milk".
Another original campaign with the support of the Swiss Association of Master Bakers and Confectioners now aims to make even more people aware of how important it is to wear a seatbelt even on short journeys. Since mid-February, almost 1.2 million bags of bread rolls have been distributed free of charge across the country.
distributed to bakers in French-speaking and Italian-speaking Switzerland. They are printed in the respective language with the words "Who do you want - your bread or you?" or "How would you like your croissant - with your coffee or in hospital?"
The aim of the campaign is to raise awareness of the fact that seat belts can save lives, even on short everyday journeys such as the trip to the bakery.
Other events complement the project. On March 5 at the Flon site in Lausanne, for example, the public will be able to take a seat in various crash test simulators to see for themselves the necessity of wearing a seat belt. (pan)
Subject of the campaign to date.
