AMC launches lead campaign for Isoprinosine from Ewopharma
Anken Marketing Communication AMC designed and implemented the brand strategy and lead campaign for Ewopharma's Isoprinosine relaunch.
Isoprinosine, which is available by prescription, is antiviral and immunomodulatory and is used for the treatment of acute respiratory diseases, such as acute bronchitis, and also HPV infections. The product portfolio, consisting of tablets and syrup, is approved in over 10 countries in Central-Eastern Europe.
The USP - the dual action - of the drug is represented with the Victory sign of the respective user group. The two colors orange and yellow form the reference to the gently reworked package, which is intended to reinforce the brand's recognition effect.
Advertisements, physician folders, patient education brochures and trade show booths were prepared in English for the lead campaign.
