Change of baton in the marketing management of ERF Medien
Verena Birchler, currently Head of Marketing and Deputy Managing Director at ERF Medien, is retiring after 29 years. She will hand over the reins of the marketing department to Mathias Fontana effective early November 2019. Fontana will become a member of the ERF Medien executive board.
Verena Birchler has played a key role in shaping the image and public perception of ERF Medien over the past almost 30 years. As a journalist, TV presenter, media coach, speaker, tour guide, fundraiser, head of department and deputy managing director, she campaigned for more good news in the media.
Into retirement after 29 years
After retiring at the end of November 2019, Verena Birchler will continue to work for ERF Medien: Over the next two years, she will be responsible for ERF Medien Reisen. She will also remain active as a freelance journalist.
Handover to Mathias Fontana
From November 1, 2019, Mathias Fontana will take over from Verena Birchler as Head of Marketing. The 37-year-old has been working in marketing for ERF Medien for ten years and has shaped and developed the "Digital Marketing" division in recent years.
Fontana is married and a father of two. He holds a Bachelor's degree in Journalism and Organizational Communication from the ZHAW and an MAS in Corporate Communication Management from the FHNW. Before joining ERF ten years ago in marketing and digital marketing, he worked on various PR projects and in local journalism.
