OSW radiates autumnal joy in St. Jakob Park
OSW is kicking off the fall season with a campaign positioning the St. Jakob-Park Shopping Center as the premier destination for fall shopping that’s meant to be enjoyable.
From 18 September to 19 October 2019, the St. Jakob-Park shopping center attracted visitors with its wide selection of fashion stores - in line with the current season. The majority of stores in the St. Jakob-Park shopping center specialize in fashion. That's why the shopping center is focusing on an autumnal campaign to match the peak fashion season.
OSW built on last year's key visual when creating the new motif. In 2018, the focus was also on changing colors and surprisingly staged autumn leaves.
The eye-catchers are a smiling autumn leaf, reminiscent of female lips, and a leaf trimmed into a twisted moustache - a kind of "male" counterpart. As in the previous year, the subjects were reduced to the essentials. The two eye-catchers could be seen in and around the St. Jakob-Park shopping center, on posters in the region, on BVB streetcars as well as online and on social media.
Responsible at Shopping Center St. Jakob ParkCarla Paolucci (Head of Marketing & Communication), Daniel Zimmermann (Center Manager). Responsible at OSWMichael Oswald (Creative Director), Sandra Käppeli (Art Director), Sara Steinmann (Text), Jonas Landolt, Kevin Danjuma (DTP), Nathalie Egli (Consulting).
