Ticinonline will continue to invest in podcasts
For the past eight months, the Ticino-based portal Tio.ch has been producing journalistic podcasts. Following an initial, very positive assessment, Ticinonline plans to continue investing in this format.
Around three podcasts were created per month during this test period. The podcasts recorded a steadily increasing average of over five thousand monthly streams.
The portal therefore intends to continue investing in this direction next year and to renew its collaboration with the Milan-based company GoodMood, a producer of audiobooks and podcasts. The Ticino-based company will also continue its technical collaboration with OmnyStudio and Triton Digital for the distribution of audio content and commercials.
"We firmly believe in the future of podcasts. Our main aim is to acquire the necessary technical and editorial expertise during this time so that the product becomes increasingly interesting and in demand," explains CEO Gianni Giorgetti.
The Tio.ch podcasts are currently distributed on the Spotify, Apple Podcast, Google Podcast, Stitcher and Tuneln platforms as well as via the portal itself (Tio.ch/podcast). However, following a recently signed agreement with the German company Media Carrier, the distribution of journalistic productions in podcasts will also be expanded via the global network of lounges in airports and hotels.
"I am convinced that the tendency of readers in the future will be to use information in audio format. I therefore believe that they will be increasingly requested and appreciated by users. We just want to be ready," continues CEO Gianni Giorgetti. "In the coming months, we will also be testing new products and services in this area, in particular to better test the technology and the interests of users," concludes Giorgetti.
