Product placements, next level
In China, product placements can now be easily integrated into old movies and series thanks to AI.
China's largest video platform Tencentvideo, with no less than 97 million (!) paying customers, is taking a new approach to marketing its own video content. The Tencent Group, which among other things publishes the enormously popular app WeChat in China, has cooperated with the British AI company Mirriad to take product placements to a new level: Thanks to the artificial intelligence-based technology of Mirriad, the company is now able to offer its customers a new way of marketing their own video content. Mirriad it is now possible to add brands and products to existing video content without much effort.
It is quite possible that the technology will soon be found in the West as well. Films and series could thus be easily branded for individual markets or target groups, and outdated product placements could be replaced by current ones during later broadcasts.
Brave new world? Fascinating at the very least.
