Peter Rettinghausen: The post is here
Peter Rettinghausen is now a freelancer. To let potential employers know this, he has launched a social media campaign on his own behalf.
After many years at agencies such as Y&R, Wirz, Publicis, McCann Erickson, Scotti and Republica, Rettinghausen decided to work as a freelancer.
The campaign alludes to the well-known layout of Reclam books. "Because boldness also works in social media," said Rettinghausen in a statement. The various headlines are intended to showcase Rettinghausen as an author of high-quality texts.
The aim of the campaign - and therefore of Peter Rettinghausen - is to achieve a high profile among potential clients as quickly as possible. "The evaluation of the initial response data is promising," says the advertiser. It has been running on various social media platforms since mid-October.
