Ruf Lanz for the Haus Konstruktiv: Out of the office, into the museum
On behalf of Haus Konstruktiv, Ruf Lanz uses businesspeople’s calendars to remind them of the concrete art right in their neighborhood.
Haus Konstruktiv in Zurich is the leading institution for constructivist, concrete and conceptual art in Switzerland. Since 2015, Ruf Lanz has been raising awareness of the museum beyond its dedicated art circles - with campaigns that have won multiple awards (including from ADC Switzerland, Edi, ADC of Europe, Epica and the Cannes Festival).
The creative agency is now responsible for another campaign. It uses their electronic diaries to remind managers in the surrounding business districts to take a break from all the hustle and bustle: with concrete art close by. Haus Konstruktiv is just a few minutes away from Bahnhofstrasse, Paradeplatz and Stauffacher. Three motifs are used on posters, occasional ads, postcards and online applications.
Responsible at the Museum Haus Konstruktiv: Sabine Schaschl (Director and Chief Curator), Flurina Ribi Forster (Press, Marketing & Public Relations), Andreas Durisch (President of the Board of Trustees). Responsible at Ruf Lanz: Markus Ruf, Danielle Lanz (Creative Direction), Catherine Martin (Art Direction & Illustration), Markus Ruf (Text), Armin Arnold (DTP), Lara Cavelti (Consulting).
