Only Euro Effie Award for Switzerland goes to ABB with Serviceplan Suisse as lead agency

Nicolas Ziegler, Head of Markets, Brand and Events at ABB, Daniela Lužanin, Head of the ABB Formula E Partnership, Chrisitian Baertschi, CEO at Serviceplan Group Switzerland and Nicolas Gspan, Consultant at Serviceplan Suisse (l.t.r.)

The Euro Effie annually honors the most effective multinational advertising campaigns in individual categories in Europe. For the first time in Swiss communications history, the bronze Euro Effie Award was brought to Switzerland in the Brand Experience category.

"I am very proud that we were able to accept the Euro Effie Award for the second time. This award is a recognition for the client and the team and proves our competence to lead international mandates at the highest level. As a creative, I am particularly pleased that our ideas are effective and can make a significant contribution to the business success of our clients," says Raul Serrat, Executive Creative Director of Serviceplan Suisse. Already in 2017, the house of communication brought a Euro Effie to Switzerland for the successful launch of the "Café Royal" brand.

ABB received this year's Euro Effie Award in the Brand Experience category for the implementation of the ABB FIA Formula E partnership, which was communicated in 2018. Serviceplan Suisse accompanied the launch of the globally oriented title partnership of the ABB FIA Formula E Championship and provided ABB with communications support for the first-time implementation of the Formula E Championship under the title partnership at 10 races in nine different countries.