New layout for WWF magazine
WWF has given its magazine a new layout and has also completely revamped its content. The new magazine will be published on March 4, 2009.
WWF has given its magazine a new layout and fundamentally revised its content. The new magazine will be published on March 4, 2009. With the relaunch, the WWF magazine aims above all to strengthen the dialog with its members.
Structural changes were also made with the first issue of the new magazine. The previously external editorial management was integrated into WWF Switzerland. The Basel agency Bachmann Medien collaborated on the new content concept, while the design was developed by the Zurich graphic design agency Raffinerie.
The reader guidance has also been significantly changed. In the "Report" and "Knowledge" sections, the magazine reports on current WWF projects and offers background information on environmental and nature issues, WWF said in a press release. In the "Good news" section, readers can read about where the WWF has achieved concrete successes, while the "Life" section provides concrete tips on environmentally friendly consumption. And the "Dialog" section invites readers to get in touch with the WWF.
In addition, a magazine platform is being set up on Wwf.ch to help make better cross-media use of WWF's various communication channels.
The aim of these measures is to create more dialogue and therefore stronger ties, more service and better awareness of WWF's concerns among members. The new magazine should also make the work of the WWF more visible.
The magazine has a circulation of 200,000 copies in three national languages and is published quarterly and sent to all members of WWF Switzerland. Over the past ten years, the magazine has been produced externally and only slightly revised.
Structural changes were also made with the first issue of the new magazine. The previously external editorial management was integrated into WWF Switzerland. The Basel agency Bachmann Medien collaborated on the new content concept, while the design was developed by the Zurich graphic design agency Raffinerie.
The reader guidance has also been significantly changed. In the "Report" and "Knowledge" sections, the magazine reports on current WWF projects and offers background information on environmental and nature issues, WWF said in a press release. In the "Good news" section, readers can read about where the WWF has achieved concrete successes, while the "Life" section provides concrete tips on environmentally friendly consumption. And the "Dialog" section invites readers to get in touch with the WWF.
In addition, a magazine platform is being set up on Wwf.ch to help make better cross-media use of WWF's various communication channels.
The aim of these measures is to create more dialogue and therefore stronger ties, more service and better awareness of WWF's concerns among members. The new magazine should also make the work of the WWF more visible.
The magazine has a circulation of 200,000 copies in three national languages and is published quarterly and sent to all members of WWF Switzerland. Over the past ten years, the magazine has been produced externally and only slightly revised.
