Pixels launches digital campaign for IWB Telekom
Pixels created a digital campaign for the Basel-based energy service provider IWB. The agency from Sempach managed the IWB Telekom division holistically, from user experience to Google and social media ads to design and copy.
For business customers, IWB Telekom offers a fast and reliable Internet subscription. This was to be communicated on the website as well as via a digital campaign. Pixels provided holistic digital support for the mandate.
Thus, the user experience of the website was analyzed and corresponding wireframes for the redesign were designed. Pixels created new, SEO-optimized texts for the main and subpages of the website.
In addition, the existing key visual was expanded through motion design and used for a large-scale campaign on Google, Facebook, Instagram and LinkedIn. Target group-specific texts were also created and evaluated for this. Thus, the agency was able to cover the complete digital range for IWB Telekom and make the offer known in the target group - companies and start-ups.
Responsible at IWBMichaela Nobs, Edibe Gölgeli. Responsible at PixelsPascal Bolliger (project management); Anja Trendle (design); Adrian Häni (motion design); Janine Durrer (text). Keyvisual photo and design: Simon Havlik (Twowest).
