Not everything protects against hail: Eicon advertises the hail register
If you use the right materials, you have little to fear from hail—but if you use the wrong ones, you have more to worry about. With a compelling message and tattered everyday objects, the Eicon agency is promoting the Hail Registry on behalf of the VKF.
An umbrella won't protect you, nor will a plastic folder - when it hails, only the right material will help. With this simple but plausible statement, the Association of Cantonal Fire Insurers VKF advertises hagelregister.ch, where architects and planners can find out about hail-tested building materials.
Every year, hailstorms cause an average of CHF 150 million in damage in Switzerland. "Many of these could be prevented - if the building envelope is built to be hail-proof," says Martin Jordi from the Association of Cantonal Fire Insurers VKF.
The current campaign, which includes an animated video clip, print advertisements and online banners as well as an information flyer, aims to raise awareness of the hail register.
Concept and realization: Eicon. Animation: Framefarm.
