Maxomedia realizes direct mailing for SBB Businesstravel
The Maxomedia agency has developed a direct-mail campaign for SBB aimed at new business customers, designed to highlight the advantages of traveling by train over flying.
Maxomedia has developed a direct mailing for SBB that is aimed at new business customers and is intended to illustrate the advantages of traveling by train over flying. According to a press release from the agency, a specific travel route is illustrated with two strings as a flight and a train journey. After pulling on the two strings, the viewer should realize that for routes within the 5-hour time belt around Switzerland, it is quicker to reach the destination by train than by plane.
The mailing also communicates the advantages of the SBB Business Portal to business travelers, such as the 24-hour booking option or the direct printing of train tickets at the workplace. It also contains a personalized code for the enclosed online competition: During the campaign period in January and February, vouchers for trips to Europe worth CHF 250 each will be raffled off.
Maxomedia is responsible for the design, content and implementation of the mailing and the accompanying online competition.
The mailing also communicates the advantages of the SBB Business Portal to business travelers, such as the 24-hour booking option or the direct printing of train tickets at the workplace. It also contains a personalized code for the enclosed online competition: During the campaign period in January and February, vouchers for trips to Europe worth CHF 250 each will be raffled off.
Maxomedia is responsible for the design, content and implementation of the mailing and the accompanying online competition.
