Essence 19 honors the best Swiss graphic designers
At «Essence 19 – Best of Swiss Graphic Design,» the SGV (Swiss Graphic Designers Association) gave the best graphic designers the opportunity to showcase their work through style-defining and forward-looking pieces. On Friday, the award was presented for the third time at the Neubad in Lucerne.
This year's awards included prizes for the rebranding of Zurich Tourism, IKEA's online magazine "Lifeathome.ch" and independent projects such as the small "Palais" gallery in Neuchâtel. The SGV Members' Award went to the poster series for the Théatre des Marionettes de Genève.
The award ceremony, held in conjunction with the Weltformat Graphic Design Festival, was also the vernissage for the publication "Essence 19" with all the award-winning works. According to SGV President Lisa Leuch, Essence is the design award for the best contemporary Swiss graphic design, which is intended to give new impetus to Switzerland as a design location. Judging took place in the categories Design, Illustration, Interactive and Motion.
Difficult decisions
Once again, the judging process was not easy for the expert jury. In a positive sense, of course. Fortunately, the level of design and the conceptual quality of the work submitted to the third edition of Essence was again remarkably high. Accordingly, the submissions were discussed in depth and candidates for the coveted awards were thoroughly examined. And the final result was correspondingly pleasing.
Twice gold
From a total of 21 shortlisted nominations, eight works were selected as bronze and four as silver. The renowned jury was particularly pleased that two submissions were honored with a gold award.
All awards and shortlist nominations are now summarized in the "Essence 19" publication, including detailed project descriptions and an excerpt from the jury report, reflecting the high standard of this year's submissions.
"With our brochure in particular, Essence aims to publish and celebrate a representative cross-section of current Swiss graphic design and preserve it for the future," says Essence jury president Daniel Bieri. "Despite intensive discussion, it was possible for the jury to award gold to two works this year. Now we hope that this signal will be received by designers and clients, in order to provide positive impetus next year as motivation, as an extra bit of innovative power, so to speak."
The nominated and award-winning works and the prize winners can be viewed online or ordered as a publication at: essence.sgv.ch
Essence 19 Gold:
- Category Design: Zürich Tourism - Rebranding / CI / CD by Studio Marcus Kraft
- Design category: 6 fonts, 60 letters, 71 punches by Bivgrafik - Visuelle Gestaltung, Zurich
Essence 19 Silver:
- Category Design: Palais - Gallery by Prune Simon-Vermot
- Design category: Le roman des Romands by The Workshop
- Motion category: "Truckin'" by Stubbings
- Interactive category: Online magazine "Lifeathome.ch" for IKEA by Raffinerie für Gestaltung
SGV member price:
- Design category: Théâtre des Marionettes de Genève by Atelier blvdr
Sponsorship:
SGV Swiss Graphic Designers Association, campaign and publication: Raffinerie, website: station, printing: Ast & Fischer, paper: Genesis Fischer Papier, animated content event: Vaudeville Studios
