Roger Baur hands over the management of IAB Switzerland
After almost eleven years, Roger Baur, Managing Director of IAB Switzerland, has decided to focus more on his mandate work again. He will hand over the management of the association at the next general meeting in spring 2020. The board of IAB Switzerland is currently examining various options for a successor.
Roger Baur has served as Managing Director of IAB Switzerland since its founding in 2009. Almost eleven years ago, the founders of IAB Switzerland were keen to support the Swiss market in its development in digital marketing and to set uniform standards. Over the years, not only the number of members increased, but other important initiatives were launched due to Roger Baur's commitment:
His achievements include the establishment of the IAB Academy. Every year, almost 150 graduates are trained in the basic, advanced and special courses of the IAB Academy. Only recently, the IAB Academy was able to communicate another milestone: The partner associations IAB Switzerland, iab austria, and the Bundesverband Digitale Wirtschaft e.V. joined forces and launched a transnational Academy diploma starting in 2020.
Together with the IAB team, Roger Baur steadily drove international cooperation in the form of the Swiss country pavilion at the annual world trade fair for digital marketing in Cologne, dmexco.
On a national basis, he created the possibility for neutral platforms for exchange and knowledge transfer with the IAB Switzerland. This includes the annual Digital Marketing Award of the IAB Switzerland, as well as successful events such as the Programmatic Advertising Day, the Online Career Day, and the DEX - Digital Experience Conference, which could be initiated through his commitment.
A continuation as a board member will be put to the members for election at the next general meeting.
