The House for Suva: The medical costs under control
A Suva awareness campaign aims to educate policyholders about the insurer’s medical cost management. The House is responsible for the overall concept.
Health care costs rank number one on the worry barometer of the Swiss. To help Suva's policyholders worry less, Suva provides information about its medical cost management.
As part of the awareness campaign, the topics "medical cost management" and "risk-adjusted premiums", which are close in content, will be presented on a new Landing page united.
The necessary attention within the target group of policyholders from SMEs to large companies, as well as among the general public, is ensured by the corresponding online communication with a focus on owned and earned channels and mechanics with a wink.
The House developed the overall concept for this, which manifests itself in a key visual, digital advertising materials, an online promotion and the story concept for the online film implemented by Fadeout under its own direction. The online promotion as Knowledge Quiz is intended to increase awareness by means of gamification on the separate landing page.
Responsible at SuvaNadja Kunz Rütimann, Ralph Heidenmann (Head of Communications). Responsible at The House: Grischa Rubinick (Executive Creative Director); Sascha Borsai (Creative Director); Roger Dobmann (Senior Art Director); Ritiane Da Cassia Zimmerli (Digital Art Director); Laura Jaggi (Junior Art Director); Alia Malash (Junior Copywriter); Nadine Vasella (Group Account Director); Sasha Djabbari (Senior Consultant); Andreas Jorgella (Business Development). Production: Fadeout. Photo: Christine-Joy Apolinar, Detail.
