"Andy Was Right": Kai Diekmann becomes a Highlander
The Social Content Newsroom on Pfingstweidstrasse is growing—and *Werbewoche*’s coverage is making waves in Germany. Kai Diekmann, former editor-in-chief of *Bild* and now working in a field similar to that of Andy Was Right, even styles himself as the Highlander.
"There can only be one" - with this quote, Kai Diekmann, former editor-in-chief of the German tabloid Bild, spoke out from his vacation in Turkey. The pugnacious announcement, taken from the movie Highlander, is directed at Roger Hämmerli and the content newsroom Andy Was Right.
Background: In the exclusive Advertising Week-article on the launch of Andy Was Right, the newsroom concept was compared with the company Storymachine, which Kai Diekmann co-founded in 2018. Storymachine recently made headlines when it was revealed that the company manages the Twitter account of EU Commission President-elect Ursula von der Leyen.
Andy Was Right CEO Roger Hämmerli is pleased about the attention, but doesn't want to compare himself (yet) with Storymachine: "Both companies work with a principle that already works very successfully in the U.S.," he says, "but you really have to have respect for Storymachine's performance. The experience of the founders - in addition to Diekmann, manager Michael Mronz and PR professional Philipp Jessen - is enormous, and their network in Germany is far-reaching.
In the medium term, however, Hämmerli has nothing against a sporting competition with the German counterpart to Andy Was Right: "We're moving forward and at a certain point we'll certainly be happy to get into the ring," he adds with a laugh.
