How to counteract odors with statistics
With clever graphics, WWP Turkey is waging a war on bad odors in its print campaign for Febreze.
In the simple and expressive campaign for Febreze, WPP Turkey made use of statistics. Three "odor diagrams" are used to explain the effects of bad smells on human behavior. According to the diagram, bad smells have a negative influence on our memory and affect our good mood. In addition, we move away more quickly when a place smells bad.
The usual pie chart was replaced with less appetizing alternatives for this campaign. Moldy cheese, old eggs and onions represent the explained facts visually correct. Despite the "stinky" message, a successful campaign.
