Futurelite and KPT always give a little more
KPT, the health insurance provider with the "Plus" in its name, is launching its new branding campaign. The campaign focuses on people who go the extra mile in everyday situations and surprise others with positive emotions. Futurelite is responsible for the campaign's concept.
Following the launch of a new brand identity last year, KPT's image campaign is entering the next round. The tried-and-tested message "Because you can always give a little more" is being retained - because it gets to the heart of KPT's understanding of its customers.
This central idea comes across well in the image campaign designed by the Futurelite agency. Whether a tattoo as a declaration of love, a passionate handshake between fathers or unconditional support from friends: The campaign focuses on people who give a little more in everyday situations. "All the scenes are emotional and positive, exuding joie de vivre and charm," says Claudio Catrambone of Futurelite. Told from a personal perspective, the campaign aims to build a bridge to KPT's Plus in an emotional way.
The image campaign consists of posters, digital advertising media, and radio and TV spots. In a second wave, starting in mid-October, the image campaign will be supplemented with a product campaign for the KPTwin.easy basic insurance model.
Responsible at KPT: Marc Bissig (Head of Marketing & Communications); Philipp Pongracz (Head of Advertising & Sales Promotion); Stefanie Gehrig (Marketing Manager); Noemi Muñoz (Marketing Manager). Responsible at Futurelite: Claudio Catrambone (overall responsibility); Svenja Hässig (agency producer); Torsten Maas (text & concept); Grit Wolany (text & concept); Mario Hipleh (text & concept); Bubbles&Sons (production); Markus Müller (photography); Music (Rebel); Audio (Jingle Jungle).
