Kind regards for SolidarMed: Cooperation that works
In a comprehensive rebranding process, Freundliche Grüsse revised the corporate identity, website, donation magazine and claim for the Swiss aid organization SolidarMed.
The Swiss aid organization SolidarMed improves basic medical care in rural Africa by working with the population. In various workshops, Freundliche Grüsse worked with the NGO to develop a new brand positioning and revise the corporate identity. The aim was to position the NGO, which is known to a rather small target group, more clearly and to prepare it for future, digital challenges.
In the flood of broad NGO communication in Switzerland, smaller companies often get lost. Through a collaborative process, the new visual identity was formed. Whether in Switzerland or on the ground in Africa, the red triangle creates a bracket that runs through all of SolidarMed's communication and sets the brand apart from other players.
With the development of a positioning paper and corporate purpose, the aid organization can also clearly distinguish itself in terms of content. The new claim "Cooperation that works" unites SolidarMed's corporate values, methodology and positioning and will be used in campaign communication in the future.
Responsible at SolidarMed: Christian Heuss (Head of Fundraising & Communications); Tiziana Pittini (Visual Communications); Benjamin Gross (Communications). Responsible at Friendly regards: Pascal Deville, Samuel Textor, Manuela Brunner (overall responsibility); David Elmiger (text/concept); Alain Aebersold (art direction); Maude Mahrer, Mara Schwegler (graphics); Jasmine Segginger, Stefanie Schmid (consulting); Michael Benz (strategy); Erwan Eydt (programming frontend); Netnode (programming backend); Olivier Brandenberg (photography); Ansichtsache (image editing).
