On Your Way In No Time - Fortunately
Unpleasant encounters, social contrasts—in its commercials for the Copenhagen Metro, the Danish agency Hjaltelin Stahl humorously captures everything we recognize from our own daily experiences with public transportation.
The 17 new stations on the Danish capital's metro network will significantly increase the number of daily commuters - and thus the likelihood of running into a celebrity, or indeed someone less popular, such as your ex.
However, there are numerous other unpleasant scenarios in public transport. In the Danish agency's spots, you don't have to understand Danish to know what's going through the young woman's mind, for example, when she sits down - (more or less) fresh from the exit - in the middle of a loud and motivated group of scouts.
In such situations, you only want one thing: to get out of here fast! And therein lies the core message of the advertising campaign: "Fortunately, you'll be on your way soon." With only a few minutes between stops, you'll be at your destination in no time. Let's hope for the best!
