SFLB advertises investment funds with pets
Swisscanto commissioned the agency SFLB to create a fund promotion campaign that makes abstract investment products easier to understand and more tangible. For this campaign, SFLB drew an analogy between the world of investment products and the world of pets across three themes.
Swisscanto commissioned the agency SFLB to create a fund promotion that makes the abstract investment products more understandable and tangible. For this campaign, SFLB used three subjects to create an analogy to the world of pets. Because investment funds and pets have more in common than you might think, the agency explains in a press release. A dog, for example, is more demanding than a tortoise, which in turn is less risk-averse than a horse. Swisscanto is using this comparison with the various investment funds in its new fund promotion.
The campaign can be seen on posters and e-boards, in advertisements, on the Internet and in shop windows in the cantonal banks.
Responsible at Swisscanto: Sibylle Mangold, Monika Hartmeier. Responsible at Spillmann/Felser/Leo Burnett: Patrick Suter (CD), Reto Clement (AD), Patrick Dubach (text), Pam Hügli, Tatjana Meichtry, Sarah Kappeler (consulting), Elif Gueltabak (web publishing), Hanspeter Hunger (production), Suzana Kovacevic (art buying). Photography: Patricia von Ah. Image editing: Alex Herzog (Editorial Department).
The campaign can be seen on posters and e-boards, in advertisements, on the Internet and in shop windows in the cantonal banks.
Responsible at Swisscanto: Sibylle Mangold, Monika Hartmeier. Responsible at Spillmann/Felser/Leo Burnett: Patrick Suter (CD), Reto Clement (AD), Patrick Dubach (text), Pam Hügli, Tatjana Meichtry, Sarah Kappeler (consulting), Elif Gueltabak (web publishing), Hanspeter Hunger (production), Suzana Kovacevic (art buying). Photography: Patricia von Ah. Image editing: Alex Herzog (Editorial Department).
